pop-up Automotive Sunshade
In the late 1980s, Brian Zheng graduated with both Bachelor’s and Master’s degrees in Industrial Design from the prestigious Art Center College of Design in Pasadena, California. Among his most influential lessons came from Joseph Crossman’s TV Promotion course, “How to Make Money From Your Own Business”—a spark that ignited his entrepreneurial journey.
Brian saw a crowded market for bulky cardboard sunshades but also spotted a gap: what if drivers had a sleek, lightweight, pop-up screen shade instead? He designed and patented a collapsible automotive sunshade, securing U.S. and limited foreign patents to protect his idea.
Armed with innovation and determination, he debuted the product at the SEMA Trade Show in Las Vegas, backed by his South El Monte, California office team. The pop-up sunshade quickly gained traction, carving out a huge share of the market and generating millions in sales.
Building on the same pop-up technology, Brian launched a second hit—the Screen Shade—along with other variations. Over the years, his designs expanded into Walmart, Target, Pep Boys, AutoZone, Costco, Amazon, and other major retailers, proving that with the right mix of design, marketing, and IP protection, a single idea can grow into a lasting global product line.
Pop-Up Playhut
This is an iconic product line in the toy industry. Founded in 1995 it has accumulated $930 million in less than 30 years.
More than 100 million pieces or variations of this product have been distributed for the past 27 years. The business exceeded $5 million in the first year and today exceeds $57 million.
This product is licensed and combined with the Pop-Up/EZ Twist technology to build a character-driven play tent for children. This product alone generates $50 million every year for Playhut.
The Playhut product line originated from non graphic, non licensed characters but primary color fabric and steel loops. Constructed multiple products to build up the specialty market in the US during the mid 90's. One of the products, called mega house, has been a flagship for the Playhut product line. It generated $5 million a year alone. It continued to perform for the next consecutive 7 years.
Pop-Up Hamper
This modification of the Sun Shades has been produced by more than 41 suppliers in the U.S. market and has generated more than 700 million pieces as well.
Promart became a very strong licensee of the item and grew their business to $35 million in under 7 years, utilizing the technology and the licensing agreement. Under Brian Zheng's coaching and consulting, the owner of Promart built up a very reputable product line to help the company reach $35 million annually.
This is a mass-produced product around the world with the similar concept Brian Zheng used with the Pop-Up/EZ Twist technology for the sun shade and the children’s play tent and play structures to construct easy storage, collapsible hampers for the home. Brian Zheng has helped license to more than 11 companies in the U.S. to build this product and market in the mass and specialty market. It is sold in Walmart, Target, Walgreens to Bed, Bath and Beyond, JCPenney, Amazon, and many other stores.
Pet Playtent
This product helped one company grow from ground zero to $26 million since it’s licensing agreement in 2003.
In the first two years in business, Sport Pet LLC. reached $10 million in sales after engaging with our licensing agreement. Year three surpassed $15 million in sales and consecutively grew over the next six years in business. The product is sold in Petsmart, Target, Amazon and all over the country.
Utilizing the same technology developed for Brian Zheng’s Pop-Up and EZ Twist products, this line of collapsible tents for pets is another example of how Brian leverages technological advances into multiple vertical markets ensuring consistent revenues in all markets. Brian Zheng licensed this product to Sport Pet, LLC for manufacturing and distribution in U.S. markets.
Pop-Up Organizer
60 million pieces have been shipped throughout the last 27 years in the U.S. alone.
This storage concept, utilizing Pop-Up/EZ Twist technology, generates no less than $30 million per year, even today. It is used from one of Brian's licensees, Promart, LLC in California. In 2002, Promart approached Brian Zheng for assistance with a licensing agreement. There are 20 different variations in terms of design and merchandise of this product. Brian has coached and consulted 11 different companies to build and market around the strong product design, including specialty, online and mass markets.
Swimways
This is the second most successful spring/summer product with EZ Twist technology and generates a minimum of $27 million every year.
This is the Pop-Up pool float for all members of the family. It utilizes the same Pop-Up/EZ Twist technology combined with proportional inflatable tube. Collapse and fold just like the Pop-Up Automotive Sun Shade. Produced by Brian's licensee Swimways for the U.S. market.
Hunting Tent
The most convenient hunting tent on the market today, with it’s high price point, generates a high profit margin each year.
There are several licensees under Brian's licensing agreement that produce and sell this product line in the U.S. market. It shares the same concept of Pop-Up/EZ Twist technology but with some proprietary graphic designs for better disguise while hunting.
Toy-to-Life Mobile Gaming
Invented by Brian Zheng, izooca blended the worlds of physical toys and mobile app games, leading the “Toy-to-Life” retail category. izooca has the distinction of being the only patented “Toy-to-Life” gaming system dealing with the mobile gaming market with over 10 US patents. Working with both iPads and Android Tablets, izooca delivered an immersive and rich mobile gaming experience that could be played anywhere.
Nationwide Retailers
izooca was carried in every major big box retailer across the United States, as well as game stores and amazon.com. Aside from being the only mobile Toy-to-Life gaming system, izooca had a large retail footprint, making it available to all walks of life all across the country. With over 100 playable characters and toys, izooca was a revolution to mobile gaming for kids.
Mobile App Games
Brian Zheng’s gaming platform had a wealth of playable games available on both Android and iOS, making them available to anyone with a tablet. Using Unity, the izooca mobile games features immersive environments, clear 2D and 3D rendering, and a large amount of playable levels and characters. When combined with the izooca bridge, a child could snap a toy to their tablet and instantly be playing with that character.
Azooca Video Mail
Brian Zheng debuted his revolutionary email video service more than 10 years ago, combining email with video.
Education
Idea To Millions offers a range of online coaching programs, led by Brian Zheng, a seasoned inventor, entrepreneur, and business owner with 30 years of experience. Students can acquire and apply knowledge from the courses to build their successful businesses, guided by innovative ideas and expert mentorship.
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